Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Amur Tiger

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Peckish

Westland Horticulture wanted to encourage people to feed birds and to create interest and involvement in feeding birds in everyone's garden, by giving young people the desire and enthusiasm to get involved. This concept creates a range of individual bird houses, one for for each seed variety, so that when the products are merchandised they look like a little street of bird houses.

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Rascally Liquor

Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.

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Spain I Need You

The basis for our concept is an emotional element. The developed naming and design concept are aimed at the customer’s feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The entire marketing strategy and brand promotion will be based on the exact same positive emotional associations, making the brand more attractive.

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Cusqueña

Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.

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Dalva Vitor Matos

For this special blend Dalva Vitor Matos, which is a tribute to the delicacy of the wines produced by C. da Silva, to the man and his genius and mastery, the Omdesign advertising agency has created a new design bottle whose labels are all silk-screen printed and a wooden bartop signed by the Portuguese Chef Vitor Matos. It is also completed with a small brochure containing a selection of recipes chosen by the Chef, which go perfectly with Port and Douro wines.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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