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We devised a way to weave the product window with the story we were telling on that pack. This enabled us to make each variant become unique telling its own story yet maintaining an overall brand and pack visual language to bind the entire product portfolio together. The entire visual language was based on hand-drawn grungy and un engineered elements to create a sense of natural, earthy ingredients that aid a healthy lifestyle. Each product window in a simple yet effective waway conveys the benefit and the product offering.

Moerie

Moerie product line contains overall feeling of naturalness, luxury and unique composition. Natural products of the Provence pharmacy as well as splendor of modern day fashion industry was great influence creating this concept. Only what matters the most is the main idea behind this design. All the superfluous elements were eliminated leaving only parts that customer cares about. A lot of attention payed to materials, printing technologies and quality while graphic contents minimized.

Goodi

GOODI is a line of assorted all natural goodie for picnic snacks for young adults. Each snack is packaged in a convenient hexagon shaped package. Consumers can mix and match quantity and items according to taste and need. GOODI offers five different food packages, nuts lover, the fruit club, cookie junkies, chocoholic and juice addict. Each package has a unique structural package allowing for ease of use, and easy to share. A picnic is more than eating a meal, it is a pleasurable experience.

PepsiMoji

Sapfo

The design is inspired by the name of the product, Sapfo, the tenth muse according to Plato, who was born in Mytilene (Lesvos). A hand-knitted net wraps every bottle, reminding the beautifying techniques that women in ancient times used for their hair and acting as a semantic reference to care and attention to detail. The packaging includes a tag, with a shape resembling that of ancient pottery pieces.

Stroofee

A new stroop waffle brand was to hit the market, aiming to capture a wide range of audience with its playful and bold personality, and its wide range of flavours. In the age of communication packaging, this new brand was positioned to steer adults to explore their inner playfulness. With the created name playing the role of sounding like an entertainer brand, the rest of the packaging presented a new take on the universal language of emotions and characters, making the visuals represent the flavour in an engaging manner that instantly resonates with the feeling you get out of each flavour.

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