The redesigned caps look like watch dials, inviting men to rewind the clock and refresh their skin. The rubber matte cap is functional and efficient, perfect for the on-the-go professional. The bottom is made from a sleek glossy material, evoking the aforementioned sports car, and the entire product is wrapped in a dark gray primary tone, which better embodies masculinity. I preserve Loreal's brand equity by integrating orange accents on the areas and typography, aligned with the hierarchy of read.
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