Packaging Design News

Nurture

Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.

Eleh Designer Series

Eleh Designer Series is composed of timeless collections limited to a hundred pairs per year of each colour, each exploring a distinct theme. Each collection within the Series has its own packaging design, created to tell the story behind each collection using four visual elements: a unique symbol, pattern, illustration and typography. Composed by silk paper, a cotton fabric bag, a Certificate of Authenticity and an acrylic box, this packaging design allows for the shoe display as a show piece, playing along with the idea of the Cinderela crystal shoe.

Daily Breads

We devised a way to weave the product window with the story we were telling on that pack. This enabled us to make each variant become unique telling its own story yet maintaining an overall brand and pack visual language to bind the entire product portfolio together. The entire visual language was based on hand-drawn grungy and un engineered elements to create a sense of natural, earthy ingredients that aid a healthy lifestyle. Each product window in a simple yet effective waway conveys the benefit and the product offering.

Moerie

Moerie product line contains overall feeling of naturalness, luxury and unique composition. Natural products of the Provence pharmacy as well as splendor of modern day fashion industry was great influence creating this concept. Only what matters the most is the main idea behind this design. All the superfluous elements were eliminated leaving only parts that customer cares about. A lot of attention payed to materials, printing technologies and quality while graphic contents minimized.

Goodi

GOODI is a line of assorted all natural goodie for picnic snacks for young adults. Each snack is packaged in a convenient hexagon shaped package. Consumers can mix and match quantity and items according to taste and need. GOODI offers five different food packages, nuts lover, the fruit club, cookie junkies, chocoholic and juice addict. Each package has a unique structural package allowing for ease of use, and easy to share. A picnic is more than eating a meal, it is a pleasurable experience.

PepsiMoji

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