Prior to the redesign Sacla Sauces went through focus group testing with a white die-cut label portraying the ingredient varietals in a kaleidoscopic composition. The results were positive for the Sauces, but negative for the esthetic of the packaging. The design of the previous label was considered "too cold.” Sacla tasked QNY Creative, who specializes in specialty food with vast experience in Italian brand crossovers to create a design that would show off the whole cherry tomatoes in their Tomato Sauces and make an authentic Italian product range feel familiar to new consumers.
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