Packaging Design News

A BOWL OF RICE

The package design of organic rice and the bowl for a brand which focus on farm products.This concept takes design inspiration from traditional Chinese rice container in countryside. With the common material,the lowest cost and integrated structure to interpret the traditional concept, so that "food" and "Container" has become more interesting in the daily life.And the new design would arouse people's attention to Chinese classic culture.

The Accumulation of Wealth

The packaging design for these coin bank was inspired by the Five-way God of Wealth and the five elements colors. In Taiwanese culture, each of person has own zodiac. Each of zodiac has different Five-Phase Theory of Chinese numerology. So, people can choose the packaging which color belong to their zodiac. According to the personal zodiac People can take the packaging and place it in their own lucky position in the house or in the company. The design team for the accumulation of wealth make the packaging include agriculture products and how to make people can gain money by themselves.

LuvIt Rocks

LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.

INIT Fruit & Nut Bar

INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity.

Pepsi x Italian Design Icons

Stubborn Soda

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