The product name of Snow Beer suggests the feeling of cool and icy. To symbolize it into a pattern, the designer created a hexogonal emblem through illustrating a snowy world, which is elaborated with the method of joint-use of graph. The designer depicts sport, travel, and nature so consumers will be impressed with the association and memory about snow. At the lower part, the mosaic process of a poetic scene, “Snow falls in Changan”, accomplishes the graphic design, which is both detailed and panoptic.
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