Marques de Casa Concha
The challenge was to present an elegant black color on the packaging, which represented the dark and deep flavors of cherry, black currant, cedar, blackberry and graphite, with strong links with the Chilean soil. The creative complexity of the mix is reflected in the different organic forms that are constantly fused around this package, assuming its content and delicately framing the texts. The use of copper color for the brand also represents the richness of Chilean soil that combines its mineral and agricultural characteristics.
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