Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.
Continue readingFor this special blend Dalva Vitor Matos, which is a tribute to the delicacy of the wines produced by C. da Silva, to the man and his genius and mastery, the Omdesign advertising agency has created a new design bottle whose labels are all silk-screen printed and a wooden bartop signed by the Portuguese Chef Vitor Matos. It is also completed with a small brochure containing a selection of recipes chosen by the Chef, which go perfectly with Port and Douro wines.
Continue readingIt was needed to espress the value of the Graffetta Estate trhough an iconic visual that could cross all the four variant of the range, different but with a visible family feeling. The inspiration arrived from the real story of the land: an ancient coral reef. The magpie, representing the present terroir, keep in mouth a coral, representing the ancient reef: the present recognise the value of its past and they both fly together toward future. The concept has been expressed by print technology that exalted the differences also through tactile sensation.
Continue readingThe design is inspired by the translucency and fluidity of watercolour. Water is the main element to bring out the colours in watercolouring technique while for Essence Mask, the essence lies in keeping the skin hydrated and replenished. Brushstrokes of vivid colours were used in the design represents an everyday glamour that one will achieve after using the product. The use of pastel colours helps in giving the product a feminine, soft and attractive identity while keeping the design simple and elegant.
Continue readingAs everyone knows, one of the things that drives the world forward can also be a source of trouble: if you have sex, there is a risk that you will catch a disease. That’s why the name is Fallo protetto! which is “do it but in a safe way”. In italian fallo protetto has a double meaning: is the second-person singular, present tense imperative of the verb fare (to do or to make), but it is also a noun, deriving from the Latin phallus, the erect male organ. The packaging design was conceived to underline the idea of protection.
Continue readingThese are the packages of a new line of wall paints by PROLAT four different containers for four colors that belong to the same product family, but possess different properties. They all share top quality and a number of features friendly both to man and to the environment. Fresh design ideas, elegant typography, neat pictures and simple, targeted messages contribute to the desired final visual result.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Color reference application by Varshaa Gupta & Amit Nanda
Wednesday, 17 AprilDinner set cupboard by Mr. Paitoon Keatkeereerut, Mr.Chawin Hanjing
Tuesday, 16 AprilChallenging and disruptive design by Packlab
Monday, 15 April
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.