The task was to produce a design which will combine different traits like modern and fashionable, as well as conventional and trendy. Furthermore, it was important to proportionally combine trends, to use the classical Italian style and latest printing techniques. While looking at this product for the first time consumer should be able to feel the style, soul and glorious design heritage of Italian mind. The necklace label forms the unique pyramid-shape design.
Focusing on Diversity in Design, LIFEWTR highlights how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.
The compound design of Distillates Bolgrad comprises a numerous of features. Undoubtedly, consumers will distinguish this design from many others, and this will make them to hold the bottle and examine it. The main aim of this project was to combine the pan-European style of fruit distillates and the current product positioning, which would be attractive to the Ukrainian markets. So, 3 different types of design were offered to be chosen. Finally, the client's choice was an option that optimally reflects the branding concept of the product and the wine maker itself.
The 2019 Pepsi Year of the Pig limited edition can collection celebrates the holiday with emotional resonance. These hand-crafted illustrations communicate the energy and enthusiasm of the holiday. The 2019 zodiac sign, the pig, symbolizes wealth and good fortune and is featured alongside dynamic elements of Chinese New Year. Each illustration is encompassed by a vibrant heart shape that expresses the idea of “for the love of giving” during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and premiums in BTL sales in China.
Trying to combine the distinct elements that refer to the name of the product, the design reinforces the message that it proposes. It transmits an exciting and intriguing image. The illustration of a defiant condor displaying its wings, denotes the sense of freedom, conjugated with the symmetrical and suggestive medal, added to a background illustration with an imaginary landscape which brings poetry to the design, generate an ideal combination to convey the message wanted. A sober color palette gives it exclusive features and the typographic use remits to a traditional and historical product.
The agency decided to abandon the cliches - Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed craft. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.
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