The central part of this design is African mask in warm, terracotta colors put against black background. The mask acts as a symbol which makes the design recognizable and memorable. The complex patterns and details of the mask are inspired by African heritage and combined with modern elements. The design aims to represent the spirit and energy of African people and bring out African vibe in others. Typography is clean with red color being used to make some details stand out.
2019 is Turk Tuborg’s 50 years in Turkey. 'I Mean It Agency' created the 50 Years Anniversary campaign & logo design. The starting point was the word 'fifty' which is written as 'Elli' in Turkish. Typographic packaging concept was designed based on keywords related to Tuborg's brand and production values. The designs included the word 'elli' (which means 'fifty' in Turkish) such as Experimentality, Intellectuality, Timeliness, Up-to-dateness.
Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.
Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.
The design is inspired by the tea gardens, tea trees, tea pickers, and precious animals of Yunnan. The appearance of the packaging design seems like the head of the elephant. The design presents an idea of the ecological harmony effect. The packaging design uses non-polluting, biodegradable and eco-friendly material. It seems that the designers are paying close attention to the subject of environmental protection.