Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

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ZEUS

Package designs for chewing gum. The concept of these design is "stimulating sensitivity". Targets of products are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor. THUNDER SPARK for an argute and electrifying flavor, SNOW STORM for freezing and strong cooling flavor, and RAIN SHOWER for flavor of moisten, juicy and waterly sense.

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Power Lunch

Power Lunch is a range of lunch solutions - all containing fish, aimed at busy city workers looking for fast, healthy and inspiring food. The 'Power Lunch' name is a play on the business cliché and intended to convey the nutritional power of fish. The execution holds a tongue-in-cheek 'mirror' up to our proposed consumer and the 'kipper tie' highlights the fish content and evokes the product proposition through choice of pattern and colours. The 'black tie' and 'dress down Friday' routes were thoughts to further brand engagement as limited edition offers.

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Epsilon

The Epsilon olive oil is a limited edition product from organic olive groves. The entire production process is done by hand, using traditional methods and the olive oil is bottled unfiltered. We designed this pack wanting to ensure that the sensitive components of highly nutritious product will be received by the consumer from the mill without any alteration. We use the bottle Quadrotta protected by a wrap, tied by leather and placed in a handmade wooden box, sealed with sealing wax. So consumers know that the product came directly from the mill without any intervention.

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PURE

The concept of this new productrange is "Free from". To put it simply, we created an unusually relaxed design. Typically for tinned seafood are dark and cluttered packagings, our design is "Free from" any optical ballast. On the other hand, the range also is for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale started in january 2013 and is extremely successful. The feedback of the retail business is: We've been waiting a very long time for a good-looking and well thought concept. The customer will love it.

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Kjaer Weis

The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes. We designed compacts shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes. Tangibly, the compacts swivel open with an innovative lateral movement, fanning out like the wings of a butterfly. Entirely refillable, these compacts are purposely conserved rather than recycled.

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