Packaging Design News

LuvIt Rocks

LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.

INIT Fruit & Nut Bar

INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity.

Pepsi x Italian Design Icons

Stubborn Soda

Herbal Drink

The basis for their concept is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. Their package expresses the effects of plan extracts, the colorful patterns directly printed on white porcelain bottle which resembles in the shape of flowers. It visually emphasizes the image of natural product.

Green Catch

The packaging for Green Catch has been designed for potted plants and consists of two simple layers. Considering that these goods are mainly sold online, the packaging has to protect the plants and their glass vessels during transport. In order to display simplicity and ecological awareness, there is no outer packaging. The two parts of the package display beautiful plant patterns in watercolour design. The interior cardboard tray has a small curve matching the shape of the container. When the outer box is lifted up, the interior cardboard tray imitates the process of a plant growing.

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