Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Ocean

The asymmetry of this bottle makes it unique. In positioning the neck, the designer creates the appearance of a globe on its angled axis. The base is small and reinforces the angle without taking away from the sphere. The glass sediment, shape and color also bring to mind the fishing floats from the mid-1800’s. The gloss finish demonstrates a note of refinement. The embossed logo mark provides a level guide for sitting the bottle on a surface.

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Lithuanian Original

The limited edition of "Lithuanian Vodka" Original is for the celebration of the arrival of spring. The illustration is a fusion of different characters and symbols from the three main spring festivities: Uzgavenes (Shrovetide), St. Casimir and Easter. The vibrant, fresh colour palette represents these special occasions. The eye-catching and bold illustration style, inspired by traditional Lithuanian engraving techniques, is an invitation to explore the whole story. This bottle might be a proper addition to both one’s festive table and the liqueur shelf.

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Bigelow Tea Rebrand

2013 marked the 68th anniversary for the Connecticut based specialty tea company Bigelow Tea Company. To commemorate this landmark, my assignment was to reinvent the Bigelow Tea brand through an innovative product delivery system, introduced in a high-end gift set package and identity. The innovative tea concept I developed was Bigelow’s signature teas in the form of a dissolvable powder, compacted into a sphere shape. I expanded on these diamond-rotated cubes in the gift box construction, resulting in a pyramid inspired structure that is modern and unique compared to the competition.

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Gammatera G2

Edifier, the No.1 audio brand in China, introducing the G - Series', Gammatera G2, a brand new premium grade gaming headphone like no others; providing an ultimate experience for the true gamers, true warriors.

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The Olive Tree

Thinking outside the normal parameters of design often poses a problem, so many designs exist. The Olive Tree was inspired by and designed for famed Laurence Graff whom owns the Delaire Graff Estate in Stellenbosch, South Africa. Graff synonymous with the diamond world, himself sets a standard in design that needs to be equaled, an upmarket product, just the best. When you look at the bottle you almost get the impression that through the clean glass and the golden olive oil in it, you are staring at an olive tree in the distance.

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Gatorade Oliva

Pushing the boundaries of conventional hot fill containers is no easy task. Pepsi together with Amcor joined in the development of a new ultra-light weight container to replace the current Gatorade global container and change the industry standard. The end result showed an astounding 30% reduction in material weighing only twenty-two grams; making it the world's lightest 500ml heat set container on the market! The athlete-first design combined with the strong Gatorade branding creates a dynamic shelf presence with added customer appeal and brand boosting power.

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