New packaging identity created specifically for the international market. Has been imagined the ‘typical’ experience of a foreign tourist who is travelling in Italy for pleasure or business. Around this idea, has been created a picture of a traveller in a restaurant or trattoria. As they are making notes on the things that have amazed them the most about our beautiful country, they are savouring some typical dishes, accompanied with the brand’s delicious products. An imagery made of colours, flavours and textures, but most of all flavour.
This bottle of gin evolves in the same way as the different situations throughout the day in which this spirit can be tasted. His appearance presents a dual personality, so that from day to night he shows us his most hidden side. The whole brand, imbued with the London origins of its recipe and inspired by the popular elements of British culture, projects an image midway between the two extremes of strict formality and rebellion against all established order. And that conflict in British society is epitomised in a label that changes to reveal its wildest face when night falls.
Leyenda is the iconic wine of Casillero del Diablo, a brand that is part of the most emblematic wines of the Concha y Toro vineyard. The roots of Leyenda stretch to Pirque, in the heart of the Maipo Valley, where the famous legend of Casillero del Diablo began more than 130 years ago. Two-decade-old vines grow on those stony soils, which every year in mid-April yield high quality Cabernet Sauvignon grapes. These are harvested manually to ensure their total integrity each season.
People will feel that life will be better and believe in the quality of GROW WATER. GROW WATER not only brings thirst to people, but also brings people's attention to healthy lifestyles and their motivation for self actualization. Design concept：The spiral structure at the bottom is inspired by the DNA spiral form, representing the water of life.And based on the brand concept of Oriental philosophy, the inspiration of bottle sticker design comes from the overall layout of the "One Thousand Li of Rivers and Mountains".And the artistic expression of Mondriaan's modern.
The teabag packages are designed with totem icons for countries where different types of tea are originated from, e.g., dragons and crane for China, while elephants for India. Special printing techniques are applied in the package production to match the high quality teabags. Based upon the understanding of the Chinese business people's pursuit for quality life in their trips, the selected teabag packages are designed with totem icons that belong to the country where the tea originates, e.g., dragons, phoenix and crane for China, while elephants from India.