This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Jingyang Brick Tea has a history of more than 600 years. Inspired by the Shaanxi merchants of the Qing dynasty and the folk custom, the design promotes the inheritance of China’s intangible cultural heritage. Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. Three traditional Chinese colors will be used on different packages. The final implementation of the packaging will use handmade rice paper as packaging materials and wood-block prints for inscription rubbing, which are all done by hand.
Source One Vodka is the reward of a journey obsessed with quality and sustainability. From the oat grains that are grown on the ranch to the snowmelt water of Sierra Nevada. It is this story that the studio narrated through thoughtful design of every element; from the pristine bottle structure to the typography inspired by the original type on the distillery building, to the illustration that invites you to discover the truth of Source One. The brand identity and packaging all serve to celebrate and honor the combination of radical transparency and considered craftsmanship.
The concept of restoring skin in new skincare products coincides with the zero burden of bagasse recycling, environmental protection, and ecological concept. From the product features of the 60-day food-grade limited shelf life of the 30-day skin improvement treatment process, 30 and 60 are selected as the visual recognition symbol of the product, and the three stages of use, 1,2,3 are integrated into the vision.
The designers used the Xishuangbanna's elements of the peacock, leafy tea tree, flower and an image of a girl who lives in the local rainforest on the design. The design has a harmonious image between human and nature. The colour of the illustration is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration of design seems to convey a Xishuangbanna's culture.
Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.