The idea of the design is about the famous eight tourist attractions in Hainan Province of China. The design applies an illustration form to draw those eight tourist scenic spots on the bottle of the product. The packaging of the product is simple with Hainan characteristics. The tourist can use the product as a gift for their relative and friend. The design of the product packaging propagandizes the local cultural characteristics of Hainan. It also spread the Hainan’s tourist attractions culture.
The designer used illustration to creates four characters represent men, women, elderly men, and children. In the design, each of the characters has their own status in daily life. The characters are holding a beverage can in their hand on the design. The facial expressions of the characters reveal their favorability for the drinks. The designer intends to use illustration design to produce a psychological interaction with the customer directly. The designer tries to encourage people could willing to taste the ginger drink.
The idea of this design is inspired by the culture of Sanxingdui and the shape of cultural relics. The design produces an excavation process of the artistic relics experience. The experience of consumers to open the packaging box seems like to explore a cultural relic. The design enhances an interaction effect between the consumer and the product. The colour of the packaging is mainly black which transfers a mystery and curiosity result.
This design makes it easy for consumers to carry and store their purchased shoes. A plastic bag is needed to carry the old-style shoe boxes, but this design also serves as a bag with the help of the upper rings. It also makes it easy to take the shoes out of the box thanks to the V-shaped drawers. Also, thanks to its vertical storage solution, it also allows people who have a second shoe in their office to use it as furniture.
The craftsmanship behind the external bottle which uses universal design Ergonomics, the bottle is designed in a curved shape. Both the opening and the bottom of the bottle are designed as round shape, which is smaller at the beginning and transforms into curved lines at the one-third of the bottle. This allows it to be easy to take and grab. Its curved shape has created a proportion of bottle figures just like a lady. The minimalist design of circular geometry makes Sparkeau even more stylish.
This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
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