Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
The wine market is experiencing a shift due to changes in product appeal as Millennial and Generation X consumers demonstrate their discerning taste. There is a new appreciation for a fresh approach to communicating creativity and vibrant alternatives in the marketplace. Bonfire Wines is dedicated to innovation in this market by offering high quality wines in convenient packaging at a great value to the customer.
Continue readingKinneir Dufort's brand and packaging design for Cara Technology's range of flavour standards has established AROXA™ as the new brand in sensory taste testing. The AROXA™ logo - the Florox - represents a sensory explosion and reflects the distinctive placement of capsules within the primary pack. This strong relationship between the logo and product provides an iconic, scientific and ownable identity, whilst the introduction of a tray to hold each capsule in place improves protection for the capsules, enhances the user experience and increases the perceived value of the product.
Continue readingWhere did all the hangers go? They’re never enough and there isn’t one around when you need it! Well, that’s about to change! The “get the hang of it” bag has two no ordinary handles. They are actually two detachable carboard hangers. The user can hang up his newly purchased clothes at once! This bag gives the opportunity to retail stores to “go green” and remain at the forefront of the fashion world. It also urges consumers that concern themselves with the state of the environment, to avoid the use of plastic bags and hangers.
Continue readingAfter conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.
Continue readingBrugal Papa Andrés, created for and enjoyed by the Brugal family, has never before been released for sale up to now. Only a crystal decanter could do justice to this limited edition rum. The neck collar graces its slender neck and a metal face plaque has been hand polished and finished with a sand blast engraving inspired by Dominican architecture. The bottle design Tridimage created provides a new expression of extraordinary quality to enjoy and to treasure.
Continue readingThe “KVINT” factory is a very large wine and brandy making company with over a hundred years of history. The products are all made in large quantities. And there’s already a devoted group of buyers, who are following the brand for decades, spread all around the globe. Carrying out a successful redesign and development of a completely new product design that would correspond to the global trends – this is definitely a wide-scale and expensive project for the producer. The project required a unique, individual bottle shape that would make the product stand out on the shelf.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Clean Soda by Antonia Davison
Friday, 10 MayCalendar by E-graphics communications
Thursday, 9 MayCocktail bar by Fw W
Wednesday, 8 May
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.