Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Cusqueña

Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.

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Fallo protetto!

As everyone knows, one of the things that drives the world forward can also be a source of trouble: if you have sex, there is a risk that you will catch a disease. That’s why the name is Fallo protetto! which is “do it but in a safe way”. In italian fallo protetto has a double meaning: is the second-person singular, present tense imperative of the verb fare (to do or to make), but it is also a noun, deriving from the Latin phallus, the erect male organ. The packaging design was conceived to underline the idea of protection.

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Soapmill

Soapmill packaging design reflects the brand's respect for nature and beauty and its discreet elegance. As most cosmetic products are experienced in contact with the skin, the packaging concept is based on the user's experience when in contact with the package, as a prelude for further discovering the products qualities. The boxes come in pastel colours and white and they are covered with embossed textures inspired by natural patterns and wild flowers mixed with refined traditional patterns. By this precious finish the cosmetic product becomes an object of desire.

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Stumbro Starka

The image of Stumbro Starka was changed in essence by creating a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath. The stork character appeared as a symbol of recognition. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.

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Dalva Vitor Matos

For this special blend Dalva Vitor Matos, which is a tribute to the delicacy of the wines produced by C. da Silva, to the man and his genius and mastery, the Omdesign advertising agency has created a new design bottle whose labels are all silk-screen printed and a wooden bartop signed by the Portuguese Chef Vitor Matos. It is also completed with a small brochure containing a selection of recipes chosen by the Chef, which go perfectly with Port and Douro wines.

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Raw'iu

Rawiu is a bachelor project of branding, created at Vilnius Academy of Arts by a graphic designer Ineta Plytnykiene. The project is cherishing traditions of healthy, vegetative nutrition. The created concept suggests using wild plants in everyday cookery all year. Violets, nettles, dandelions, aegopodiums are frozen and can be used in different dishes, also to enrich nutrition by exceptional vitamins. Wild plants are very seasonal food and this project suggests giving a possibility to use plants despite the season.

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