Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
The basis for our concept is an emotional element. The developed naming and design concept are aimed at the customer’s feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The entire marketing strategy and brand promotion will be based on the exact same positive emotional associations, making the brand more attractive.
Continue readingAnnandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.
Continue readingWestland Horticulture wanted to encourage people to feed birds and to create interest and involvement in feeding birds in everyone's garden, by giving young people the desire and enthusiasm to get involved. This concept creates a range of individual bird houses, one for for each seed variety, so that when the products are merchandised they look like a little street of bird houses.
Continue readingMullet fish roe is famous as a true delicacy. The packaging design with its premium appearance focuses mainly on the use of black as a color to visualise the fact that this fish is named for its black backside. In addition, the color concept aims to picture the specific atmosphere occurring during the fishing season, as the coastal fishing villages are then covered with the golden light of mullet fish roe that have been laid out to dry. For this reason, mullet roe is known as the black gold of the sea.
Continue readingThe most unique thing about this project is the rich history of the trademark in question, which should have been taken into account while working on redesign concepts. This brandy enjoys a rather numerous group of loyal buyers, whose perception of the product ought to be considered during the development stage. Thus the famous brandy got a new packing design, which is in many ways similar to the old one but with a more attractive and modern feel.
Continue readingThis project involved the application of an entire range of complex solutions, starting with a massive marketing assessment of the competition to the application of the best modern printing techniques while making the labels. In essence, we’ve created an entirely new design, which helped to get the product to a higher price segment, while keeping the brand’s recognizability and its integral ethnic component.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Luxury shoes by Gianluca Tamburini
Friday, 10 MayChallenging and disruptive design by Packlab
Thursday, 9 MayDinner set cupboard by Mr. Paitoon Keatkeereerut, Mr.Chawin Hanjing
Wednesday, 8 May
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.