Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Omdesign 2015

Since its foundation in 1998, Omdesign has offered customised and limited editions to its partners and clients as a Christmas gift. Every year, a beverage is chose and the agency creates a label, bottle and packaging. In 2015, in partnership with Blandy's, the largest Portuguese producer of Madeira wine, was created an edition for a 5 year old Madeira. This wood and cardboard packaging has a distinctive opening, with the two sides forming a V for Victory, an allusion to the 32 awards won during last year.

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METAXA 12 Stars

This Packaging design concept aims to convey premiumness and distinctiveness to make METAXA 12 Stars stand out in the premium amber spirit category. This new packaging has been created to convey 3 key messages: -Embody sensoriality by exclusively using materials that will convey the idea of sensoriality inherent to our concept. -Reinforce the feeling of premiumness by giving a distinct role to the Salamina Warrior and reinforce it as the emblem of the House and as a quality seal. -Enhance the Heritage of METAXA by integrating ‘1888’ in the signature

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Dr. Hart

Dr Hart is the own brand of food supplements medicines from Sensiblu, one of the biggest pharmaceutical chains in Romania. The project has been designed from scratch and the visual identity provides a very good visibility for the brand. The main purpose of the packaging design was to create a deep connection between the consumer and the brand - and this thing proved to be possible by bringing into being "the doctor in the house".

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Graffetta

It was needed to espress the value of the Graffetta Estate trhough an iconic visual that could cross all the four variant of the range, different but with a visible family feeling. The inspiration arrived from the real story of the land: an ancient coral reef. The magpie, representing the present terroir, keep in mouth a coral, representing the ancient reef: the present recognise the value of its past and they both fly together toward future. The concept has been expressed by print technology that exalted the differences also through tactile sensation.

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Cusqueña

Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.

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Fallo protetto!

As everyone knows, one of the things that drives the world forward can also be a source of trouble: if you have sex, there is a risk that you will catch a disease. That’s why the name is Fallo protetto! which is “do it but in a safe way”. In italian fallo protetto has a double meaning: is the second-person singular, present tense imperative of the verb fare (to do or to make), but it is also a noun, deriving from the Latin phallus, the erect male organ. The packaging design was conceived to underline the idea of protection.

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