Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
The design inspiration of Drangon which surrounded the bottleneck of Yixin Distillation shows how the ancient Chinese dynasty respected it. The brand successfully integrated the historical heritage into the modern era and share it with more people. The dragon sculpture at the bottleneck makes it unnecessary to label the wine bottle, and the strong and prominent features can be recognized by consumers at a glance.
Continue readingYep uses products with beauty and content to convey the attitude of sweet life and cool work to young and energetic people and fashionable and cutting-edge women with attitudes. The shape of the outer box is a triangle, which means the stability and powerful power of the product and consumer women. The pink and elastic logo conveys the touch of youthful vitality and seeks the balance between trust and fashion.
Continue readingThis is the Mid-Autumn Festival food gift box have been designed for clients. Unlike the standard flat iron boxes, designers elevated the top of the metal outer casing by one centimeter, which may result in additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to break through the plane and reach for the stars that fuel humanity's boundless pursuit of the universe.
Continue readingBrewed only with water, malt and hops, this Pure Malt Draft Beer is fresh and mellow to taste. The series of package design goes in line with minimalism to emphasize its materials, as well as the self-developed brewing technology. It takes aurora green and pure white as the tones, and further utilizes the and soft line drawings to visually convey the quality of the malt draft beer.
Continue readingDesigned for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.
Continue readingThe inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
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Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.