Packaging Design News

TGTL - THE OLIVE OIL EXPERIENCE

Luxury illustrated gift box that joins 3 different olive oil from the 3 main olive oil producers: Portugal, Spain and Italy. This limited edition set of olive oils captures the unique characteristics of Spain, Italy and Portugal in an individually distinctive yet unified collection. These three uniquely illustrated products have been worked together into a single piece of packaging. The use of warm tones is a clever visual cue that isolates the key environmental factor (the climate needed for growing olives) unifying products sourced from different countries.

Hustler redesign

The Hustler redesign celebrates the erotic duality of masculinity and femininity. Products are featured in a two-fold nature, playing with relation, contrast, movement, and penetration. With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.

Epsilon

The Epsilon olive oil is a limited edition product from organic olive groves. The entire production process is done by hand, using traditional methods and the olive oil is bottled unfiltered. We designed this pack wanting to ensure that the sensitive components of highly nutritious product will be received by the consumer from the mill without any alteration. We use the bottle Quadrotta protected by a wrap, tied by leather and placed in a handmade wooden box, sealed with sealing wax. So consumers know that the product came directly from the mill without any intervention.

Power Lunch

Power Lunch is a range of lunch solutions - all containing fish, aimed at busy city workers looking for fast, healthy and inspiring food. The 'Power Lunch' name is a play on the business cliché and intended to convey the nutritional power of fish. The execution holds a tongue-in-cheek 'mirror' up to our proposed consumer and the 'kipper tie' highlights the fish content and evokes the product proposition through choice of pattern and colours. The 'black tie' and 'dress down Friday' routes were thoughts to further brand engagement as limited edition offers.

PURE

The concept of this new productrange is "Free from". To put it simply, we created an unusually relaxed design. Typically for tinned seafood are dark and cluttered packagings, our design is "Free from" any optical ballast. On the other hand, the range also is for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale started in january 2013 and is extremely successful. The feedback of the retail business is: We've been waiting a very long time for a good-looking and well thought concept. The customer will love it.

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