Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Guizhou Moutai Maoyuan Jiu

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Wuliang Image

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Dragon Boat Festival Packaging

It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.The inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.

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Flying to the Moon

This Mid-Autumn Flying to the Moon aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added to its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.

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My Moonfly

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Freeze Dried

Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of ingenuity, quality, and fashion. To echo the brand theme, the packaging is mainly designed based on young and fashion images, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture are unique and fashionable.

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Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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