The aim of the client with this NPD was to enter into the high-priced liqueurs segment, expecting to be seen as simple yet different. The inspiration came from mixing the classical codes of this type of drink with a contemporary touch to attract young consumers. As a result, it is used a hip flask as a base, which was modelled in shape and details with texture on the front and back, and a label that in daytime looks minimalist and at night, glows in the dark illuminating the brand.
The project is a creative twist on traditional Chinese moon cake. Celebrating family reunion during Mid Autumn festival, the project aim to provide a more interactive gathering experience. The core of the project is a sturdy yet delicat acrylic box containing a custom made, round shaped moon cake, honey spray, and small test tubes of edible colour sugar powder. While mooncake centres in the box, display angle of the small bottles is easy to pickup on the side. Honey spray acts as an adhesive, and user can then sprinkle colour sugar on top to create their unique moon.
This bottled water is designed for Akimbo Cafe, and the image is basically based on its logo character. The aim of designing these bottles is really simple; to make some tiny, funny, and lovely details, putting them on the coffee shop, and waiting the guest to discover, hoping they could share this little moment with their friends.
From the very beginning, the brief was challenged in order to clarify the aim, reason and planning of the project. The guidelines and constraints were of paramount importance in order to create better possible solutions within the existing limitations. The system of products can be divided into two main categories: the bottle (vessel system) and the packaging (outer protective system). Each of the two had numerous challenges throughout the process and many iterations took place in order to meet deadlines and avoid setbacks.
Creatively combined alcoholic beverages with ‘dissolving package’ concept, Melting Stone brings unique value in contrast to traditional alcohol packaging. Instead of normal opening packaging procedure, Melting Stone is designed to dissolve itself when it is in contact with a high-temperature surface. When the alcohol package is poured with hot water, the ‘marble’ pattern packaging will dissolve itself meanwhile customer is ready to enjoy the drink with their own custom-made product. It is a new way to enjoy alcoholic beverages and appreciating the traditional value.
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