Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.


AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

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Sierra Cantabria

The design of this extensive family of wines has the mission of collecting the manifesto of 150 years of history to build the language of its labels. The different variants that it has give rise to a very large family, whose brand is worked together, but also retains subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness. Using the winery's own heraldic symbols in combination with a hierarchy of typographic elements, manages to create more than 50 combinations of labels, with a serene and elegant design.

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The design of this collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and surprising phenomena. Engraved and detailed illustrations show a haunting and ironic visual narrative. Broken typefaces to emulate the beautifully imperfect letterpress prints, complete this graphic based on ancient alchemy books, full of myths and fables.

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Have Fun Duck Gift Box

The "Have Fun Duck" gift box is a special gift box for young people. Inspired by pixel-style toys, games and movies, the design depicts a "food city" for young people with interesting and detailed illustrations. The IP image will be integrated into the city's streets and young people love sports, music, hip-hop and other entertainment activities. Experience fun sports games while enjoying food, express a young, fun and happy lifestyle.

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Ecological Journey Gift Box

The design of the honey gift box is inspired by the "ecological journey" of Shennongjia with abundant wild plants and good natural ecological environment. Protecting the local ecological environment is the creative theme of the design. The design adopts traditional Chinese paper-cut art and shadow puppet art to show the local natural ecology and five rare and endangered first-class protected animals. Rough grass and wood paper is used on the packaging material, which represents the concept of nature and environmental protection. The outer box can be used as an exquisite storage box for reuse.

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This wine design is a classic piece with a renewed treatment, which captures the meaning of the name. Large embossed drop cap letters build the delicate and sensory label surface, almost sculpted on paper. The graphic universe of the codex books is very rich in elements and allowed to build the different pieces of the bottle, from the capsule to the outer packaging. For the latter, a great illustration describes the vintage and the elements of the family heraldic shield, in a classic and colorful narrative, covering the piece that is gradually discovered by the user.

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