Quzend studio team had a goal to create a packaging for instant soups saying that it is a natural product, as well as very tasty and healthy soups. As this is the first batch of soups to be produced and it should attract attention, the emphasis was on color solutions. Each main shade completely repeats the color of the product, and the black background of the package intensifies this effect of brightness showing it in contrast. On the cover there is a minimum of information to attract the client with a sense of taste and beauty of the product.
Buon Gelato is the premium ice brand of Lotte Confectionery that truly embodies the chewy texture of the authentic Italian gelato. Differentiation with other products was pursued through even more abundant tastes by adding a diverse range of toppings made of excellent ingredients. Buon Gelato is an authentic Italian gelato ice cream enjoyed in hand and it was established along with clear differentiation between the products through a single and tone and tone color.
WANGLAOJI is about a true story where people in the old times practicing medicine and curing the sick in the southern China. Herbal tea does not function like normal medicine there and people consume it more like it is a daily-consuming healthy beverage. The designer employs the traditional artistry of Chinese serial pictures to reveal the ancient and mysterious world of Chinese medicine. The red paper of tinfoil covered on the top of the bottle helps to maintain the sanitation when people tastes the tea, which is somehow succeeded from the old times.
Main part of the glass bottle are traditional Chinese window frames carved in relief. They adopt an old technique named “Bubujin” to forge those frames, which imply the meanings of a promising career and a bright future. The 4 Chinese characters of Jiang Xin Ying Zao are embedded subtly into the frames in a vertical order. As so they found out a standpoint to design it, which is ingenuity is no longer showed off and only the perfection of every single detail is kept, which is exactly the extreme expression of the name.
The design is based on traditional Peking Opera of China with a separation in characters by gender. They shape a hero named “Bawang” and a heroine called “Daomadan”, who play jointly in the heroic packaging opera so as to convey a sense of equality between the sexes. And they skillfully use the elements of ingredients of beer, hops and wheat when illustrating the exquisite headwear with the attempt to express the inextricable connection between drinking culture and heroic spirit as a historical fact and also a reality in modern society.