Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Aroxa

Kinneir Dufort's brand and packaging design for Cara Technology's range of flavour standards has established AROXA™ as the new brand in sensory taste testing. The AROXA™ logo - the Florox - represents a sensory explosion and reflects the distinctive placement of capsules within the primary pack. This strong relationship between the logo and product provides an iconic, scientific and ownable identity, whilst the introduction of a tray to hold each capsule in place improves protection for the capsules, enhances the user experience and increases the perceived value of the product.

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Get the hang of it

Where did all the hangers go? They’re never enough and there isn’t one around when you need it! Well, that’s about to change! The “get the hang of it” bag has two no ordinary handles. They are actually two detachable carboard hangers. The user can hang up his newly purchased clothes at once! This bag gives the opportunity to retail stores to “go green” and remain at the forefront of the fashion world. It also urges consumers that concern themselves with the state of the environment, to avoid the use of plastic bags and hangers.

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Edna Frozen Vegetables

After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.

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Brugal Papá Andrés

Brugal Papa Andrés, created for and enjoyed by the Brugal family, has never before been released for sale up to now. Only a crystal decanter could do justice to this limited edition rum. The neck collar graces its slender neck and a metal face plaque has been hand polished and finished with a sand blast engraving inspired by Dominican architecture. The bottle design Tridimage created provides a new expression of extraordinary quality to enjoy and to treasure.

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Kvint

The “KVINT” factory is a very large wine and brandy making company with over a hundred years of history. The products are all made in large quantities. And there’s already a devoted group of buyers, who are following the brand for decades, spread all around the globe. Carrying out a successful redesign and development of a completely new product design that would correspond to the global trends – this is definitely a wide-scale and expensive project for the producer. The project required a unique, individual bottle shape that would make the product stand out on the shelf.

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METAXA DEEPER ROOTS

In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun. Its smoothness takes its roots in the islands of the Aegean Sea in Greece, and more specifically in the Muscat grapes grown on these islands. To pay tribute to these roots, the House of Metaxa introduces METAXA Deeper Roots, a limited-edition bottle of METAXA 5 Stars 1L, dressed in a stunning gold and blue sleeve, on which the design of the Muscat vine intertwines organically with all the codes of the METAXA signature. This Collector’s Edition is destined to collectors and gift-givers.

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