Packaging Design News

Zhuojiu

The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.

4Paradigm Sage AIOS

They have redefined a new packaging style that reflects the needs of enterprise customers and the characteristics of AI technology while retaining their brand identity. They use the ultimate combination of silver, cyan grey paper symbolizing a tough and reliable enterprise personality, and transparent frosted material that breaks through the traditional dimension and boundaries to explain their perspective on the future, to cater to customers' imagination for AI and deliver a packaging experience befitting an enterprises of the future.

The Donn

The Donn symbolizes the youngest of The Craft Irish Whiskey Co. range; a gateway to the core values of the brand as of an immersive experience around this or any product that CIWC develops. No accessories are spared, no details too small. From a disruptive, statement bottle design, to an immersive see-through box, the user can find every single component that can truly provide the perfect whiskey experience for one. Glass, pipette and stones, all safely secured onto the suede backing of the box, create a secure display of accessories, complemented with the soft touch of leather detailing.

Beidacang Junfei Wine

Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.

Tsingtao

By adjusting the typeface, the Tsingtao logo has been upgraded, adding elements like a cast matching with a gold and wooden texture. A family-crest-like totem is created, offering an authentic historical touch. The illustration is recreated from a Gold Certificate won by Tsingtao from the 1906s Beer Championship in Munich; composed of lilacs, wheat, butterflies, beer barrels and the goddess Hestia; from afar, sits the Tsingtao factory, museum, brewing masters in carriages and another goddess.

Pepsi Expo 2020