The design is clean and simple yet has a little bit of flair to it with the lid being cut with irregular holes. The impact that the neat carton provides is pureness and that the product that is kept inside is unspoiled.The lid also arouses curiosity where some might even be tempted to check if they can touch the product through the hole and play around with the twists in them. Clean color pallet with only black, green or pink is in tune with the simplicity and purity of the carton box. The mountain on the packaging also provides a feeling of nature and freshness.
LIFEWTR is a premium water brand committed to advancing and showcasing the sources of creativity and inspiring the next generation of artists. LIFEWTR’s Series 4: Arts in Education showcases the works of three emerging artists, Luis Gonzalez, KRIVVY, and David Lee, who demonstrate the far-reaching impact and positive influence that art has had on their lives. Through a partnership with Scholastic, LIFEWTR helped to provide classroom art kits, fill the gaps in communities where youth do not have access to art in school, and shine a light on the significance of art education.
LIFEWTR Series 5, Art Beyond Borders, celebrated the power of art to create cultural understanding and unity through artists whose work is inspired by multiple cultures. LIFEWTR, in partnership with Frieze, one of the world’s leading contemporary art publications and event institutions, hosted a series of panels and events at the Frieze NY Art Fair to engage the community in a conversation about cultural exchange through art.
Snow Beer is a top-ranking brewery brand in China. Through global mergers and acquisitions, and its own solid and rapid development of course, the client is now a focus of attention in Chinese alcohol market. As, even with a good quality, its previous products are mostly sold with a fair price, Snow Beer now decides to extend its high-end product line. This new product is a premium Weissbier, aka white beer.
Changyu is a top-ranking well-known winery brand in China. Even though brandy belongs to its secondary product line, the client is still the leading domestic brandy producer with profound influence and a long-lasting reputation since last century. We are entrusted to rebuild the whole branding image and reshape the product line so that the price of certain products can be upgraded with production cost and modern consumption phycology, where consumers no longer look for cheaper price.
The product itself was born from long and persistent journey towards the last evolution of beer when the distillate of beer was purified. It's the last step between beer and high volume spirit. For such a unique product creators needed different solution. From the very beginning the concept of evolution was in mind and inspiration came from Apes theory. Each label design has unique character. It’s really tricky to distinguish whether the character is an ape or a human. To highlight the label additional technologies such as gloss black 3D silkscreen print and metallic prints were chosen.
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