Packaging Design News

PURE

The concept of this new productrange is "Free from". To put it simply, we created an unusually relaxed design. Typically for tinned seafood are dark and cluttered packagings, our design is "Free from" any optical ballast. On the other hand, the range also is for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale started in january 2013 and is extremely successful. The feedback of the retail business is: We've been waiting a very long time for a good-looking and well thought concept. The customer will love it.

Dependable

ZEUS

Package designs for chewing gum. The concept of these design is "stimulating sensitivity". Targets of products are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor. THUNDER SPARK for an argute and electrifying flavor, SNOW STORM for freezing and strong cooling flavor, and RAIN SHOWER for flavor of moisten, juicy and waterly sense.

Kjaer Weis

The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes. We designed compacts shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes. Tangibly, the compacts swivel open with an innovative lateral movement, fanning out like the wings of a butterfly. Entirely refillable, these compacts are purposely conserved rather than recycled.

Panda Liquorice

This design is unique to the brand and the solution is directly influenced by the brand name, Panda. The product is shown in conjunction with the logo to create the face of a panda, giving instant recognition, standout on shelf, and great engagement with consumers.

BABA COFFEE

Caramel Affogato harmonized by dark espresso, gelato and caramel expresses the toppings such as fresh gelato, nut products, etc. realistically and it becomes one Affogato by maximizing the dark espresso bubbles as if it’s poured just now. Skinny Latte emphasizes low-calorie latte product with the image of skinny jeans. With tag and back pocket of jeans, the brand property was emphasized and it was designed by matching milk bubbles so that people can feel the taste of sufficient milk in spite of low-calorie.