Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
The packaging design seems simple and colourful. The design produces a fashionable effect for the product. The red icon on the product bottle seems to break the traditional restriction of the design of the Chinese beer packaging. The design has a strong visual impact. The main colour of the design is red. The detail of the design expresses a modern and minimalist visual language.
Continue readingLabel and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.
Continue readingBoho Ras sells packaged cocktails made with the finest local Indian spirits. The product carries a Bohemian vibe, which captures the unconventional artistic lifestyle and the visuals of the product are the abstract portrayal of the buzz that the consumer gets after drinking the cocktail. It has perfectly managed to achieve the midpoint where Global and Local meet, where they fuse to form "Glocal" vibe for the product. Boho Ras sells pure spirits in 200ml bottles and packaged cocktails in 200ml and 750 ml bottles.
Continue readingAs a new foreign brand will be sold in china,combining the brand culture of japanese products with the cognition of chinese people is important. Surprisingly, in chinese pronunciation, ‘pingba’ sounds like ‘pinba’, which means struggle.This label doesn‘t need to be glued, it’s fixed to the bottle by a sports bracelet. The advantage is that,the label itself is not only a label, but also an exquisite and inspiring card that could be preserved. After drinking, consumers could also remove the bracelet for wearing,so that pingba’‘s spirit could accompany and inspire them continuously.
Continue readingThis is a design work with oriental characteristics. It combines three representative elements of China: national color (Chinese red), national flower (peony), and national art (embroidery). This makes the work show an elegant Chinese style. When the box is opened, it looks like an ancient Chinese furniture screen. The moire frame shows an abstract mood, and the bottle is like a collection placed on the display shelf.
Continue readingThe "xinyou ran" is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. The designer made the liquor box into a bamboo slip. It was a direct expression of wisdom. The designer designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
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Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.