Packaging Design News

Maker Oats

The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.

2017 Collection Day

These limited edition decks focus on changing market views on playing cards from toys to fine art. Created to celebrate the 2nd Annual National Playing Card Collection Day, they epitomize the craftsmanship of card design featuring an innovative new box dubbed the Pluck Tuck with intaglio gold printed design onto opalescent stock. The unique friction sleeve allows the user to easily pluck either box end to reveal the cards inside. The graphic elements display flourishing quatrefoil language throughout to elevate the age and status of the package design, redefining market views of cards.

Nordic Bravery

In this design three elements go together well: harsh beauty of Scandinavia, courageous viking and sparkling beer. The central place in the design of the label is graphic illustration, it attracts interest in textual support, makes it more intelligible and convincing. The chosen range of colors makes the label saturated and contrast. This design for beer can be of interest to active, independent and confident people who loves the beauty and purity of nature. The name of the beer and the design complement each other and it is the idea of the designer.

Metaxa Grande Fine

Metaxa Grande Fine pays tribute to Greece and its aspirational way of living. The original white porcelain decanter, decorated with Greek folk art, helped establish Metaxa Grande Fine as a prized gift. Today it is re-introduced in a limited Collector’s Edition, inspired by its Greek roots, with a new contemporary look, capturing the essence of life and the free spirit of the Aegean Sea. Agean Blue brush strokes, set against the white porcelain bottle reflecting the magnificent light of Greece, give a fresh new look while still maintaining the unique identity of the Metaxa Grande Fine bottle.

Souldrops

The Mood

The design showcases five different hand drawn, vintage inspired and slightly realistic monkey faces, each one representing a different coffee from a different region. On their head, a stylish, classic hat. Their mild expression evokes curiosity. These dapper monkeys imply quality, their ironic sophistication appealing to coffee drinkers interested in complex flavor characteristics. Their expressions playfully represent a mood, but also allude to the coffee's flavor profile, mild, strong, sour or smooth. The design is simple, yet subtly clever, a coffee for every mood.