Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Bolgrad

The compound design of Distillates Bolgrad comprises a numerous of features. Undoubtedly, consumers will distinguish this design from many others, and this will make them to hold the bottle and examine it. The main aim of this project was to combine the pan-European style of fruit distillates and the current product positioning, which would be attractive to the Ukrainian markets. So, 3 different types of design were offered to be chosen. Finally, the client's choice was an option that optimally reflects the branding concept of the product and the wine maker itself.

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La Orden del Libertador

Trying to combine the distinct elements that refer to the name of the product, the design reinforces the message that it proposes. It transmits an exciting and intriguing image. The illustration of a defiant condor displaying its wings, denotes the sense of freedom, conjugated with the symmetrical and suggestive medal, added to a background illustration with an imaginary landscape which brings poetry to the design, generate an ideal combination to convey the message wanted. A sober color palette gives it exclusive features and the typographic use remits to a traditional and historical product.

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Pepsi Year of the Pig Ltd Ed

The 2019 Pepsi Year of the Pig limited edition can collection celebrates the holiday with emotional resonance. These hand-crafted illustrations communicate the energy and enthusiasm of the holiday. The 2019 zodiac sign, the pig, symbolizes wealth and good fortune and is featured alongside dynamic elements of Chinese New Year. Each illustration is encompassed by a vibrant heart shape that expresses the idea of “for the love of giving” during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and premiums in BTL sales in China.

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Coffee Bean Here

This design includes a graphic game. Now the packaging shows the location of coffee production. It should be mentioned one of design method which use geographic areas on the packaging, which turns into a pattern. Brand name using geotag emphasizes the idea. For the buyer using of natural image specifically hints to environmental friendliness and direct link with nature. This design was created for the craft coffee shop - this is a special category of coffee packaging with high requirements for uniqueness.

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The Good Stuff

The Good Stuff is the new innovative range of no-rinse conditioners, each consciously tailored for different hair types and packed full with essential nutrients. For the brand’s inception, forceMAJEURE Design designed the range's packaging, developed its core messaging and identity system. The agency's priority: simplifying and elevating millennial women's haircare routine while delivering an eco-friendly solution. The product range is 100% recycled and 100% recyclable.

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7UP Global Brand Refresh

The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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