Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

BYHEALTH Co., Ltd.
Brand and Packaging Design
Saturday, 13 September 2025

Easeye

Easeye is a packaging design for a children's eye nutrition supplement. Cute animal illustrations replace the look of traditional medicine packaging and reduce the resistance children feel toward drug-like products. The bright eyes of the animals draw attention and show the benefit of the product for eyesight. The letter e in the brand name is drawn as a large eye. The bottle cap is made with three-color injection molding. A 13 mm pull ring tears easily, and the crescent-shaped lid opens with one hand. The cap stays attached to the bottle to prevent loss.

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Mohammadreza Eslamparast
Syrup
Friday, 12 September 2025

Romance

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

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Yuko Takagi
Packaging
Thursday, 11 September 2025

Kanade Japanese

The packaging design for Kanade, a premium Japanese craft liqueur, draws from traditional aesthetics to reflect the product's refined, natural taste. Inspired by the concept of harmony, the design uses custom washi paper with glossy fibers, creating contrast between matte and subtle sheen for a tactile, artisanal feel. Watercolor illustrations and handwritten calligraphy enhance the handcrafted impression, while a custom typeface adds a modern yet culturally rooted identity. The result is packaging that bridges tradition and contemporary sensibilities for global appeal.

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Menghao Zeng
Astragalus Tea Packaging
Wednesday, 10 September 2025

Wanmu Qianjin

Wanmu Qianjin is a gift set packaging for astragalus tea. The emerald green outer box carries an engraved gold plated metal plaque inspired by Qing imperial seals. Textured paper suggests forest scenery, and gold flecked patterns refer to astragalus resources. Opening the box reveals a gilded interior with three golden drawers that assemble into a Saihanba landscape. Each drawer holds ten sachets, giving a thirty day supply. The packaging is refillable, and one sapling is planted for each purchase.

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Ziqiong Li
Gift Box
Tuesday, 9 September 2025

Xiao Liu 30th Anniversary

This initiative is tailored for an entity that has over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of time to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. Let time not wither; may our bond be eternal!

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Ziqiong Li
Apple Packaging Design
Monday, 8 September 2025

To Meet

This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.

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Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

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