Packaging Design News

Sun Wang

Sustainable Packaging

Sunday, 31 August 2025

Woosmell

Woosmell is a reusable packaging design created for a fragrance brand. The outer bag is shaped like a lunch bag and is made of Tyvek, a durable synthetic paper. The bag can be carried as a daily accessory after the product is opened, so the packaging is not discarded. Each set includes a cork diffuser ball that is attached to the neck of the fragrance bottle. A cotton wick inside the cork ball transfers the liquid and releases a gentle scent without a flame. The design connects fragrance with practical everyday use.

Alan Guo

Cultural and Creative Merchandise

Saturday, 30 August 2025

Planetarium

This thermos bottle is part of a broader product series that includes stamps, bookmarks, tapes, tote bags and other items. Inspired by astronauts, the designs convey a sense of weightlessness and explore the relationship between humanity and the universe. From a levitating, space themed cup to a tote bag featuring a hand holding an astronaut's lifeline, each product embodies imaginative storytelling. The collection aims to spark public curiosity about the cosmos and promote a rational and thoughtful perspective on humanity's place within it.

PepsiCo Design and Innovation

Influencer Kit

Friday, 29 August 2025

Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

Huang Feng

Tea Packaging

Thursday, 28 August 2025

Wan Xiang Sheng

Wan Xiang Sheng is a gift box for Wuyishan rock tea. The outer box imitates the form of Wuyi Mountain and recalls the landscapes of Chinese painting. When the box is set upright, the outline shows a person in meditation. The box is made of special paper with a light gray rock texture, and gravure printing, embossing, debossing and hot stamping present the shape and texture of the tea mountain. The box opens like a book and holds two small packages with four packets of tea. The design invites calm and a different point of view.

Antonia Skaraki

Rebranding

Wednesday, 27 August 2025

Stamatakis Bakery

A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.

SHANGHAI GUIJIU CO., LTD.

Baijiu Packaging

Tuesday, 26 August 2025

Shguijiu Dian

Shguijiu Dian is a packaging design for a high-end gift Baijiu from Shanghai. The form is inspired by Shanghai Tower, the tallest building in China. The crystal bottle and the mirror-like metal cap read as one shape, with spiraling curves and an asymmetric profile. The outer box is silver plated and cylindrical, with an irregular curved surface. The outer box measures 110 mm in diameter and 330 mm in height, and the bottle measures 80 mm in diameter and 300 mm in height. Both parts can be kept and displayed, which reduces waste.

Packaging Design News

Woosmell

Planetarium

Doritos x Empirical Nacho Cheese Spirit

Wan Xiang Sheng

Stamatakis Bakery

Shguijiu Dian

ABOUT ME

RECENT POSTS

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER

Woosmell

Planetarium

Doritos x Empirical Nacho Cheese Spirit

Wan Xiang Sheng

Stamatakis Bakery

Shguijiu Dian

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER