Packaging Design News

Laurent Hainaut

Branding and Redesign

Friday, 21 April 2023

Dark Horse Wine

The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

Clarkmcdowall Inc

Branding

Thursday, 20 April 2023

Theo Rebrand

Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. Designers needed to show the link between higher-standard chocolate and good taste. They clarified brand purpose, expanding their offerings through innovation. For design, designers prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.

Amr Ibrahim Mousa

Perfume

Wednesday, 19 April 2023

Nefer

The bottle design is derived from the curved lines of the female figure; the skeletal structure and the distribution of muscle and fat, with a very Iconic and identifiable packaging. The box is a sculpture with its curved edges in a very elegant appeal with the golden typography. Nefer is when art, technology, and design are combined to create a luxurious and sophisticated product, package, and brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word Nefer in English is "Beautiful on the inside and the outside".

Martin Zouhar

Spirits and Alcohol

Tuesday, 18 April 2023

Heffron

Rum Heffron was created in 2020 on the occasion of the centenary of the return of Czechoslovak legionaries to their homeland, Czechoslovakia. The legionaries fought in Russia in 1914-1918 against the Russian Bolsheviks. Heffron is the name of one of the ships on which the legionnaires sailed from Vladivostok via Panama back to Europe. Therefore, the rum is of Panamanian origin and its design is inspired by letters sent by legionaries from their travels around the world home. Rum Heffron became one of the flagships of the manufacturer the Green Tree Distillery.

Evgeniya Abramova

Baby Friendly Cleaning Product

Monday, 17 April 2023

Boo

Germs will be frightened with this line of disinfectants. Pale colors on the package give the illusion that the germs are being erased, revealing the transparent part of the bottle with information about safety. Each product in the line has a unique germs design, because different germs live on different surfaces. This playful design element indicates that the products are from the children's category. Boo and germs are washed off the surface.

KE,EN

Dual Function Incense Holder

Sunday, 16 April 2023

Yongxi

This work was designed by Mr. En Ke based on ancient Chinese royal culture. The packaging is redesigned with the elements of cloud pattern in the Forbidden City, the overall work of art is like an ivory, fully embodies the beauty of the Orient. Open the top cover, there is an incense holder golden phoebe wrapped in eco-friendly paper. This design works to break the traditional, will have two combustion and storage functions into a product design, so was patented in China. It has won international design awards while receiving well received from the market!

Packaging Design News

Dark Horse Wine

Theo Rebrand

Nefer

Heffron

Boo

Yongxi

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