Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Food Packaging
Thursday, 17 October 2024

Lays Dungeons and Dragons

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

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Ying Song Brand Design Co., Ltd
Baijiu Packaging
Wednesday, 16 October 2024

Kweichow Moutai Sanhua Flying Apsaras

The design takes inspiration from the Flying Apsaras motif found in Dunhuang murals as its primary visual concept. Hand painted in the style of ancient Chinese mural art, depicting the beautiful and agile posture of Tang Dynasty flying figures. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a Flying Apsara flying out from the Dunhuang murals.

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Asta Kauspedaite
Bottle Design And Labels
Tuesday, 15 October 2024

Starka Wildside

The Starka family, which is based on deep-rooted tradition, has a new member - the youthfully daring Starka Wildside. Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries. Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. The stork character, which has become a symbol of the Starka family, turned into a special youthful appearance this time.

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HLJ FGA OF CHINA
Product Packaging
Monday, 14 October 2024

HLJ Nine and Eighteen Natures of China

It is committed to tailoring a range of strategic services such as brand strategy, big data management, creative advertising, product design, and channel operation. The company upholds values of working selflessly, seeking truth, and staying focused, all aimed at ensuring long-term success for businesses. It undertakes the mission statement of helping businesses gain competitive edge.

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Tiago Russo
Luxury Cognac
Sunday, 13 October 2024

Le Chateau XO

Le Chateau XO brings together elegance, luxury, and an elevation of the cognac throughout bold, striking details that bring the user’s attention and highlights the liquid and the vessel itself at the same time. Contrasting a sharp, strong vessel with a gold neck, knurl and trim, and creating a warm interaction throughout the light cream suede and the rich dark wood grain on the outside of the packaging, Le Chateau XO has been designed and envisioned to elevate the cognac experience to a completely new level of attention, enhancing the sensorial immersion along the whole tasting experience.

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tacto inc.
Branding and Packaging
Saturday, 12 October 2024

Aquetha

Online gallery that exposes the aged sake as work of art. Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position Aquetha, which is characterized by ice-temperature aging, as the umbrella for the online gallery Kitamura Sake Exhibition, which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by art.

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Designer of the day
Special Coverage
Thursday, 10 October 2024

World's best designers, artists and architects.

Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.

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