Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Bigelow Tea Rebrand

2013 marked the 68th anniversary for the Connecticut based specialty tea company Bigelow Tea Company. To commemorate this landmark, my assignment was to reinvent the Bigelow Tea brand through an innovative product delivery system, introduced in a high-end gift set package and identity. The innovative tea concept I developed was Bigelow’s signature teas in the form of a dissolvable powder, compacted into a sphere shape. I expanded on these diamond-rotated cubes in the gift box construction, resulting in a pyramid inspired structure that is modern and unique compared to the competition.

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Gammatera G2

Edifier, the No.1 audio brand in China, introducing the G - Series', Gammatera G2, a brand new premium grade gaming headphone like no others; providing an ultimate experience for the true gamers, true warriors.

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The Olive Tree

Thinking outside the normal parameters of design often poses a problem, so many designs exist. The Olive Tree was inspired by and designed for famed Laurence Graff whom owns the Delaire Graff Estate in Stellenbosch, South Africa. Graff synonymous with the diamond world, himself sets a standard in design that needs to be equaled, an upmarket product, just the best. When you look at the bottle you almost get the impression that through the clean glass and the golden olive oil in it, you are staring at an olive tree in the distance.

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Gatorade Oliva

Pushing the boundaries of conventional hot fill containers is no easy task. Pepsi together with Amcor joined in the development of a new ultra-light weight container to replace the current Gatorade global container and change the industry standard. The end result showed an astounding 30% reduction in material weighing only twenty-two grams; making it the world's lightest 500ml heat set container on the market! The athlete-first design combined with the strong Gatorade branding creates a dynamic shelf presence with added customer appeal and brand boosting power.

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Garzisi

Rather than just a packaging, Brandlore designed a functional product, a small object to preserve and reuse. Made in glass, wood and copper, the primary packaging with mortar-pestle along with tweezers is conceptualised to protect the precious and delicate stems from any contamination. The outer pack, inspired by the six petaled saffron flower, opens as if blooming to reveal the beauty inside and when turned inside-out, becomes a podium for the objects: a display! 90% handmade, the object/packaging compliments the saffron's lifecycle.

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Summer Garden

Summer Garden is liqueur produced by the largest manufacturer of strong drinks in Lithuania, AB Stumbras. Since this cherry and chocolate, pear or coffee taste liqueur belongs to the cheaper liqueur category it is very important to express its taste and to stand out among other producers. The new design of the label has less different elements and no paper is used. In this way, the most relevant emphasis is placed on a vibrant and luxuriant colour of the liqueur which is an expression of its taste. The design becomes much more up-to-date, sumptuous, solid and at a lower price of production.

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