Tanggou Yingchun
Tanggou Yingchun is a packaging design created for a wine product. The white outer box represents the winter that has passed. A playful opening method reveals the inner box, which is spring green and suggests the arrival of a new season. Returning swallows are shown flying across the surface as a sign of spring. The box-shaped structure protects the product and presents the inner packaging in an engaging way. The outer packaging is made of environmentally friendly paper. The design reflects the natural conditions of Tanggou Town, a region suited to winemaking.
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