Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Aznauri is a Georgian alcoholic brand that has being sold in Ukrainian. The Aznauri brand creates in the consumer's mind the atmosphere of an old noble Georgian family, in its luxury and aristocracy. As new product niche was created for this brand, It was important to make this product fashionable, sparkling and attractive, as well as to communicate the essence of the Aznauri brand.
Continue readingThere are different major leaders on the alcohol market in Ukraine. On of them is the Bolgrad company. Its alcoholic products have been always stood out from their main competitors. This charming and unique design will undoubtedly be caught by the eyes of the consumers and this will make them to take the bottle and examine it. Special techniques and technologies have been used to give the product a unique tactile and visual effect. As a result client will have a strong seduction to hold it in his hands.
Continue readingThe need of developing a complete rebranding project for all product lines and the initial concept of the Aznauri brand itself were the inspiration for this project. Because Aznauri brand was created many wears ago it was outdated in the continuously changing market. The goal was to completely recreate its visual identification system. High-quality paper was used for the printing, which, in combination with the use of a whole spectrum of techniques and methods, made it possible to achieve required results.
Continue readingIMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.
Continue readingThe names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines.
Continue readingAVEC JOIE (meaning “with joy”), is a fragrance with a fresh oriental floral scent, dedicated to women who are confident and sophisticated, strong yet romantic. The design of the bottle is inspired by the warmth of sunlight, the elegance of petals, and the joyfulness of hot air balloons. As you slowly tilt the bottle, the shape shifts from a balloon to light flower petals. Each perspective creates its own unique silhouette.
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Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.