Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Cheetos is a brand that people love and the new visual identity reimagines the all colorful characteristics of Cheetos within an new design that is driven by the iconic C. This versatile brand mark is both contemporary and playful in attitude, without loosing the playful essense of Chester, the brands world renowned mascot. In line with the heritage of the brand the design focuses on attention to detail and meticulous execution.
Continue readingPepsi Culture celebrates Mexico through a series of limited-edition cans. The design explores the rich and vibrant cultures of six Mexican cities and their passion for the arts and crafts. Through meaningful symbols and regional references the designs are brought to life as illustrative patterns that honor century old traditions and infuse contemporary design aesthetics. This blend ancient meanings and modern design sensibilities creates a rich narrative that perfectly reflects the ethos and modernity of the Pepsi brand.
Continue readingPepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.
Continue readingThe tea originates from Yibin, Sichuan Province, known as China Bamboo Sea. It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
Continue readingDifferent from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision. This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants.
Continue readingIt is a package design of "Wafers Lab", a new sweet of "Patissley Kihachi". It is a colorful coloring package that makes you imagine the taste of sweets so that you will want to pick it up when you line up at the store. The interior is designed so that you can decorate your room even after eating sweets. The product name "Wafers Lab" is associated with the illustrations of pastry chefs and animals working in a fictitious factory. It is a package design of sweets using illustrations like pop art.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Public Sculpture by Mirek Struzik
Thursday, 30 MarchCharacteristic Restaurant by Cai Shang
Wednesday, 29 MarchResidential Landscape by Jian'an Zhou
Tuesday, 28 March
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.