Packaging Design News

Il Mosnel QdE 2012

Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. The concept is a graphic re-elaboration of the shape of the lake and expresses all the power of a Reserve bottle being poured into a crystal glass. An elegant and lively label, balanced in its graphics and colors, is a daring solution with transparent polypropylene and entirely hot foil gold printing to give new sensations. The pouring out of the wine is underlined on the box, where the graphics wraps around the pack: simple and impactful composed by two “slive et tiroir” elements.

Up Your Street

Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions.

Black Label

The contemporary use of colour and industrial typography is juxtaposed against custom photographed black-and-white imagery that communicates the provenance of each product by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. The result: a creation of sophisticated and distinctive brand & package design.

Amur Tiger

Peckish

Westland Horticulture wanted to encourage people to feed birds and to create interest and involvement in feeding birds in everyone's garden, by giving young people the desire and enthusiasm to get involved. This concept creates a range of individual bird houses, one for for each seed variety, so that when the products are merchandised they look like a little street of bird houses.

Rascally Liquor

Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.

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