Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Ofen Hu
Packaging
Wednesday, 7 October 2026

Johnnie Walker Limited Edition

Johnnie Walker Limited Edition is a gift packaging design for a whisky bottle released for the Mid-Autumn Festival in China. The Mid-Autumn Festival is an important time for family reunion, so the themes are home, reunion and emotion. The design draws on the doors and windows of traditional Chinese architecture. The outer box opens as a double door, held closed by a magnet button in the centre, and reveals the bottle inside. Orchids, butterflies and auspicious clouds are depicted. Gilding and laser cutting are used on the box, and sandblasting is applied to the bottle.

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TIGER PAN
Packaging
Tuesday, 6 October 2026

Lineage de La Foliole

Lineage de La Foliole is a packaging design for Pu'er tea essence. Pu'er tea normally requires up to nine manual steps, while the tea essence allows the taste to be enjoyed through a faster extraction method. The packaging carries a tea leaf shaped icon with a granular texture, which refers to the extraction of the essence from large Pu'er leaves. Chinese characters in the Song Ti font are arranged in different forms to give a classical tone. Lines and selected elements are gold stamped, and the illustrations are framed in gold.

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Chi Forest
Natural Mineral Water
Monday, 5 October 2026

Ucon

Ucon is a bottle design for natural mineral water. The upper part of the bottle takes stone as the main visual symbol, while the lower part uses a faceted ore form based on a parametric triangular surface. The two parts create contrast and remain harmonious as a whole. The cut edges are kept smooth to give a comfortable grip. The label is printed with water-based ink to reduce emissions from the printing process, and a pearlized film shows black rock, white dot and gold stripe textures. The bottle measures 64 by 64 by 220 millimeters.

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Kaoru Mizuno
Food Packaging
Sunday, 4 October 2026

Have a Nice Can

Have a Nice Can is a packaging design for a handmade canned seafood brand. The range includes an individual sleeve, a gift bag for three cans and gift boxes for six, nine and twelve cans. The gift bag handle uses a rope that recalls a fishing port. The gift boxes combine bright orange for the sun and blue for the sea. Fish illustrations are printed on both sides of the sleeve, so the pattern continues when packs are placed side by side to form a store display. Environmentally friendly certified paper is used, and the cans are left unlabeled so they can be recycled easily.

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Sasha Sharavarau
Label
Saturday, 3 October 2026

The Treasure of Zbojniks

The Treasure of Zbojniks is a label design for Zbojnicka fruit distillates. Zbojnicka in Slovak means belonging to a Zbojnik. Zbojniks were robbers who took part in insurgencies against serfdom, and people believed that they hid treasures in the Slovak mountains. The label presents the distillates as the treasure of Zbojniks. Velky Rozsutec mountain is shown at the top, and Slovak ornaments from different regions frame the design. Engraving-styled illustrations are printed in two colors on matte cream paper with a soft texture. The product name is applied with gold embossing.

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Shanghai Yuanshang Culture Communication
Coffee Packaging
Friday, 2 October 2026

Freeze Dried

Freeze Dried is a coffee packaging design created for a young consumer market. The packaging combines a modern look with elements of traditional Chinese culture. The visual concept is based on the five elements of gold, wood, water, fire and earth, and uses traditional Chinese colors. A large can holds several smaller cans, so the set is simple to store and to carry. Each small can is resealable, which helps control the amount of coffee used. The outer label is printed on coated paper, and the small cans are made of polypropylene.

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Design interview of the day
Special Coverage
Wednesday, 30 September 2026

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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Packaging Design News features World's best packaging designers and their creative packaging designs.

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