Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Zhenjiu Zhencang Chinese Baijiu

Zhenjiu Zhencang is a packaging and display set for a Chinese baijiu spirit. The bottles rest on a tray shaped like a pearl shell, a form inspired by the painting The Birth of Venus. The overall shape recalls a sailboat moving over waves. A crystal base is carved with an ancient winery and lit by an LED light that refers to the long history of the producer. Metal, wood, PMMA and plastic are combined to create a collectible object. The pearl theme reflects the brand idea of nobility and preciousness, as brewing and pearl forming are both slow processes.

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Favly Petfood

Favly Petfood puts product quality, sustainability, and short-circuit production at the heart of its corporate image. The Wolkendieb design agency helped the brand to get a bold and fun brand image and eye-catching new products for dog food. The agency supervised the development of the product range as well as the launch of the website, and realized the products' photoshoot.

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Una Luna Collection

Una Luna is a packaging design for a collection of liqueur filled chocolates. Each candy is infused with a liqueur blend, covered with a thin sugar casing and dipped in Italian dark chocolate. The packaging avoids images of ingredients. Instead, each flavor is expressed through abstract brush strokes and colors. The box is printed in full color on cardboard, with gold foil embossing and selective varnish over the illustrations. A black background frames the bright strokes and unites the collection in one line.

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Qingjiu

Qingjiu is a packaging design created for a wine intended for women. The bottle is made of glass and the outer box is finished with foil stamping. The bottle shape is inspired by the female figure and conveys a noble and elegant character that draws on Eastern and Western culture. A dynamic texture on the upper part of the bottle contrasts with the plain lower part. The box structure is divided by curved lines that recall the body. The box is 300 mm high, 120 mm long and 115 mm wide. The package opens from the front and the cap is unscrewed.

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Little Green Bud Shampoo

Little Green Bud Shampoo is a shampoo packaging design created for children aged three to twelve. The container is shaped like a small potted green bud. The bud form symbolizes a growing child and the plant based origin of the shampoo. Pressing the top of the bud with one finger releases the shampoo and allows precise control of the amount used. The bottle can be held in one hand, so children can wash their own hair. The bottle is made of eco-friendly PE and does not crack when dropped from one meter. After use, the bottle can be reused as a small planting dish.

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Prakrishi

Prakrishi is a packaging design for a range of six flavoured honeys. The range extends an existing brand and keeps its minimal style and generous white space. A stylised motif based on bee wings serves as the main visual device. The motif gives the honey range a distinct identity and helps shoppers tell the six flavours apart on the shelf. Each honey is filled in a glass bottle that measures 180 millimetres in height and 100 millimetres in width. The bottle label and the lid cover are printed on natural white textured paper.

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