Packaging Design News

LuvIt Cocoisms

LuvIt Cocoisms is a range of Neapolitan chocolates from LuvIt, designed as a tasting palette of 4 distinct flavors based on increasing levels of cocoa content: milk, semi-sweet, bitter-sweet & dark. The concept aims to evoke curiosity among the Indian youth to explore beyond standard milk chocolate. Cocoisms is an initiation into the art of cocoa tasting, exploring increased cocoa in one's chocolate. Four playful personalities were assigned for each increase in cocoa content, starting with the Populist for the sweetest/lowest in cocoa & finishing with the Puritan for the highest.

2644 Red Rice

2644 RED RICE is traditional highland grain specie, growing on basin near Lugu Lake with the altitude of 2644 m and it is necessary for Mosuo for thousands of years. This design is the package design made for promoting the ancient grain.Mosuo nationality is a rare matriarchy in the world, and its spiritual belief and totem worship are associated with the ethnic origin culture. What need to think it over in the process of design is how to deliver the ethnic origin culture of Mosuo based on the red rice and let everyone enjoy and understand the red rice through design and buy it in market.

Lambrusco

This design solution is aimed towards communicating the lively character of the product itself. Since Lambrusco wines are known for their sparkling and light sensation, the packaging strives to follow the same spirit by using light and airy graphic elements with an obvious Italian heritage, which makes it easy to identify the product's region of origin.

Kartveli

The main idea for this product was creating an image that would be instantly identified as truly Georgian, respecting century-old traditions and embodying the rich history of this people. The first step in creating such an image was the naming process. And the design is a logic development of this process, combining various techniques and patterns that would make the product look like a genuine Georgian cognac.

T and G

Irish whiskey was highly regarded in England since the end of 19th century and that was the reason for developing the unique heraldic sign for the T&G whiskey. Signs like this one were used in family crests among the European nobility, which adds a feeling of status and legacy to the composition. But there's also the notion of tempered severity, a warrior's spirit that can be seen in the graphic patterns and the central element of this design.

Pepsi x Italian Design Icons

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