Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

ZhuoQing

Pu'er tea has always been brewed using raw leaves for more than thousands of years. It looks like by extracted through tedious processes, ZhuoQing's Pu'er can be complete dissolution in water with no residue. The pull-out carton of the ZhuoQing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.

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Pepsi Culture

Pepsi Culture celebrates Mexico through a series of limited-edition cans. The design explores the rich and vibrant cultures of six Mexican cities and their passion for the arts and crafts. Through meaningful symbols and regional references the designs are brought to life as illustrative patterns that honor century old traditions and infuse contemporary design aesthetics. This blend ancient meanings and modern design sensibilities creates a rich narrative that perfectly reflects the ethos and modernity of the Pepsi brand.

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Logothetis

Mother Nature, the eternal inspiration, leads to an extraordinary design for a traditional way of doing. Logothetis Farm in Zakynthos, Greece, lets the values and importance of the legendary Greek heritage emerge in a dynamic way. The farm to table experience meets the magic of design, storytelling and branding. With a classic and clean identity, and a playful twist for today’s audience, the packaging gives a warm aura that welcomes all consumers to get it!

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Pepsi Culture Can Series

Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.

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Gogoon

Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the new light luxury baijiu in China's baijiu industry, also opens the time of light luxury baijiu consumption and third trend of Luzhou Laojiao.

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Constellation

The packaging of the lighters represents Zippo’s core value, “We inspire.” The lighters are under a high-end product line for Zippo. To provide a comprehensive collection for Zippo enthusiastic, the packaging was exclusively developed as a limited edition with only a hundred units produced. The packaging engages the user by lighting up the zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The structure of the packaging is designed specifically so it can stand upright and the lighters can be attached and displayed on the surface.

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