Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

MOTEMASCARA ONE

MOTEMASCARA ONE is the top product in the MOTEMASCARA series, Japan’s best-selling mascara. Everything’s been re-examined—from the specs to how it’s made—and evolved to create an unparalleled mascara. Everything women want in a mascara is here. The package, made primarily from an "Endmineral," expresses a crystal polished to shine like a peerless jewel. The transparent materials, previously used only to make works of art, bring out a majestic sense of transparency.

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Alita

The main goal of the redesign is to increase the overall brand awareness and highlight the distinctive features such as classical production methods, raw materials and quality. The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.

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Kosh!

Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront.

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Anyfion

We were inspired by product origins and product flavours. Depending of product, a different icon was designed for each one. Origin icons were selected for honey as honey originate from Farmakas Mountain and Methana, a volcano area in Greece. The olive oil and caper product icons were selected based on the unique shape of olives and caper.

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Little Pocket

People always like to squeeze the ketchup on paper tray, and eat with french fries directly. However, there is organic pollutants, heavy metal oxide on the printing paper tray. It will cause cancer easily, if you eat like the way for a long time! This is a french fries box design.The little pocket on the front can guide user to squeeze ketchup in it, rather than on paper plate, provide a sanitation, environmental protection and healthy way to eat!

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A BOWL OF RICE

The package design of organic rice and the bowl for a brand which focus on farm products.This concept takes design inspiration from traditional Chinese rice container in countryside. With the common material,the lowest cost and integrated structure to interpret the traditional concept, so that "food" and "Container" has become more interesting in the daily life.And the new design would arouse people's attention to Chinese classic culture.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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