Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Urban Cuisine

The street kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. Quality content is no longer the basic premise to generate attraction, now the key is to add emotional experience. With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. A new original and creative emotional experience: Urban Cuisine. A recipe doesn't have a soul, it's the cook who must give soul to the recipe.

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World of Zing

We began with a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit. These were then visually expressed through traditional, artistic mark-making techniques that capture both the excitement and involvement of adding some zing to your food and drink. The result is a simple, emotive visual identity that lets the product do the talking.

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Cool Wool

The designer developed a form of packaging for retail sails of socks, a mailing tape for standard postal parcels suitable for any clothes for sending by mail and creative communication of the brand. She created sound interaction between the name and slogans on packaging. The first Cool Wool products are socks which change their length in prints on packaging. Some words in several well-known phrases were changed to accentuate attention on the woolen quality of the product. For internet shop with delivery by post the designer produced a brand mailing tape with a post owl instead of a post dove.

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Coloriamo

Coloriamo statues are of high quality fayans clay and the statue designs are premium compared to other available in the market. A professional painter was hired to paint the statues with the included quality water paints. A window box was designed and the design elements was based on the painted statues. A before-after was critical to be displayed so the consumer could be able to realize that imagination is the only barrier.

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Honey of the Messestadt

In 1992, visionary planners transformed an abandoned Munich airport into an “eco-utopian” community. Concrete runways were replaced with tree-lined bike paths. Today, residents of this car-less district invest in projects that directly benefit the community. With only 30 jars of this honey made each year, it was important to bring the story of this unique community to life in the packaging.

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Sacla Redesign

Prior to the redesign Sacla Sauces went through focus group testing with a white die-cut label portraying the ingredient varietals in a kaleidoscopic composition. The results were positive for the Sauces, but negative for the esthetic of the packaging. The design of the previous label was considered "too cold.” Sacla tasked QNY Creative, who specializes in specialty food with vast experience in Italian brand crossovers to create a design that would show off the whole cherry tomatoes in their Tomato Sauces and make an authentic Italian product range feel familiar to new consumers.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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