Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design & Innovation
Beverage Packaging
Wednesday, 20 September 2023

7UP Vintage Pack 2018

The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.

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Springetts
Branding
Tuesday, 19 September 2023

Allinson's

Reminding home bakers that nothing compares to homemade, the Allison's redesign brings the joy of home baking back to the forefront of the brand. The design needed to create a jolt on shelf, as all flour bags look the same. By utilising the structure of the bag, which lends itself to the perfect loaf size, the packs are designed to look as if they are freshly made breads and cakes on a bakery shelf. Creating an inspirational, artisanal bakery for Allison's, but in the flour aisle!

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Valerii Sumilov
Wines Label
Monday, 18 September 2023

Sintagma

The project of compound design for Sintagma trademark stands out from all the other competitors products. The very meaning of Sintagma was the base concept of the label design and its base idea. Sintagma is an inclined dash in linguistics and it was put to the concept as a cornerstone element. This single central concept of the label fully emphasizes this idea gently combining, articulating and mixing different elements and parts of a design.

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Valerii Sumilov
Wine Label
Sunday, 17 September 2023

Villa Degli Olma

The every drop of this wine breaths the unique Italian spirit. That was the message that embodies Villa Degli Olma Pinot Grigio packaging design. The traditions of Italian wine packaging were diligently presented in its bottle design with carrying specific details that give the composition a modern and fresh look. It is clearly seen that the straightforward and minimalistic central part of the label plays a role of a kind of foundation for the more expressive elements situated in the lower and upper parts of the label.

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Ximena Ureta
Wine Packaging
Saturday, 16 September 2023

Leyenda

Leyenda is the iconic wine of Casillero del Diablo, a brand that is part of the most emblematic wines of the Concha y Toro vineyard. The roots of Leyenda stretch to Pirque, in the heart of the Maipo Valley, where the famous legend of Casillero del Diablo began more than 130 years ago. Two-decade-old vines grow on those stony soils, which every year in mid-April yield high quality Cabernet Sauvignon grapes. These are harvested manually to ensure their total integrity each season.

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Valerii Sumilov
Label and Gift Box
Friday, 15 September 2023

Aznauri

Aznauri is a Georgian alcoholic brand that has being sold in Ukrainian. The Aznauri brand creates in the consumer's mind the atmosphere of an old noble Georgian family, in its luxury and aristocracy. As new product niche was created for this brand, It was important to make this product fashionable, sparkling and attractive, as well as to communicate the essence of the Aznauri brand.

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Design team of the day
Special Coverage
Wednesday, 13 September 2023

World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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